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Create professional videos in minutes with Hippo Video’s video flows

Do you want to create videos without effort at every stage of your sales process? Experience the convenience of video flows, a tool with a wide range of flows. From prospecting to deal progression to follow-up to closing, you can quickly select the pre-designed flows and customize them before sending them across in just minutes. Now it's super easy to engage prospects at the right time, all thanks to our video flows tool. 

Let’s explore each use cases available inside the video flows:

  1. Log-in to  Hippo Video with your existing credentials.

  2. Hover the mouse over the HV Studio icon in the left navbar and click on the Video Flows.

  3. You will be redirected to the Video Flows page where you’ll find the Custom Tags and System Tags.

    1. Custom Tags are tailor-made tags created by admins to manage and retrieve video flows. If there are no custom tags available for an account, the custom tag filter will not appear.

Note: The video flows associated with custom tags are automatically moved to the Others category when deleted.
  1. System Tags are pre-made tags available in default for every Hippo Video user to manage and retrieve video flows.

Prospecting flows: 

Video prospecting is using video messages to capture prospects’ attention during your sales outreach. Be it for your cold leads or warm leads, you can use videos to connect with them via email, LinkedIn, or even through sales platforms.  Use this flow to personalize your video message to each target audience quickly and easily; thus giving you the opportunity to make your leads feel valued.

Why use a prospecting flow?

  • Increase Engagement

  • Drive more sales

  • Reuse videos

  • Showcase your product

  • Beat your competition

Pro-tip: For beginners, it allows you to build rapport and establish trust with potential customers more quickly than traditional methods like cold-calling or emailing. 

Deal progression flows: Use this flow to connect with prospects before a meeting to set expectations and to build excitement. Since asking for a meeting is a big investment in terms of time, impress your prospect’s with a friendly video request that they can’t refuse.

Why use a deal progression flows?

Simple: It helps in connecting with prospects before scheduling a call.

Pro-tip: Keep it short and to the point.

Follow up flows: In a nutshell, follow-up emails are a series of emails sent after an initial touchpoint or after reaching a particular stage of the buying cycle.

Why use a follow up flows?

Since emails from unknown recipients seldom get opened, sending a follow-up email as a “gentle reminder” for your previous outreach is essential. That said, one should keep in mind that every follow-up email sent should showcase the “extra value” for the prospect. 

Pro-tip: Make it stand out. However short or long it is, it should be specific. It is important to put the most important information at the beginning of your video to capture attention.

Closure flows: Use this flow to convince the prospects to make a deal with your company; get them to sign a contract.

Why use a closure flow?

It is an important sales stage where you share the contract and close the deal.

Pro-tip: Ask your prospects to just give it a try.

Sales enablement flows: You can use this flow to showcase your sales team with the right strategies, tools, content, and other resources to help them succeed.

Why use a sales enablement flow?

It enhances buyer interactions by providing relevant sales content that is tailored to the buyer's needs. Effective sales enablement reduces time spent selling, increases win rates, and increases deal size.

Account Management flows: 

With this flow, your customers can expect a smooth transition. Furthermore, you will be able to put a face to the name of the team member handling the account going forward. 

Why use an account management flow?

The moment your prospect has joined your team and is ready to find out more about your product or service, it's time to pass them on to your account representative. Make sure you have your camera ready and use this flow to inform them of the person who will oversee their account in the long run.

Greetings flows: 

With this flow, you can now make your message even more special by creating and sending out stunning Christmas greetings within minutes.

Why use a greeting flow?

Make your prospects feel special, and in turn, let them share their joy by sending a personalized version to their co-workers and clients.

To check out the articles related to the video flows.

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