Video analytics is a great way to understand your video’s performance and viewer engagement with videos. With Hippo Video, apart from the convenience of recording and sending videos, you get access to all the video insights. It means you can now track your videos using Hippo Video real-time analytics within your Outreach account. A comprehensive report will show your video’s detailed information in two different categories:
Reports: Lets you keep track of the videos sent, videos streamed, views, last viewed date, max watch seconds, and max watch rates.
Activity: Lets you to keep track of your prospect’s activity across sent videos such as the videos sent, sales page views/opens, videos watched, and videos clicked; based on the percentage of the view, the emojis, and the color bars (indicates the performance of your video) are displayed accordingly.
Here's brief walkthrough video on how to track video reports from Outreach,
To track video analytics and activities:
Login to Outreach and then click on Prospects from the quick navigation bar on the left and select a prospect from the list.
Navigate to the Reports icon available on the top right-hand corner to see how your video emails are performing.
Click on the Reports tab to see the total count of your videos are sent, loads, views, last viewed date, max watch seconds, and max watch rates.
Video Name - The name of the video.
Loads - The number of times the video was opened.
Views - The number of times the video was viewed.
Last Viewed Date - The last viewed date of the video.
Max Watch Seconds - The maximum watch seconds of the video.
Max Watch Rate - The maximum watch rate of the video.
Click on the Activity tab to see the activities that are made by your prospect against your sent videos.
Email Opened - Prospects opens an email.
Video Watched with Percentage - The watch percentage of your video.
Sales Page Opened - Prospects opens a sales page.
Time Spent on Sales Page - The maximum time spent on the sales page by your prospect.
Sales Page related CTA clicks - Prospects clicks on any of the links inside the sales page.
Finally, with this information you can better understand and track your prospects' behavior. In addition to that, you can also prioritize your follow-ups based on real-time video data like views and watch percentage.
To check out other topics related to this integration.