Video analytics helps your marketing and sales team with a complete view of how their leads and customers are engaging with their videos. With HV, you can get access to all the video insights within your ecosystem. A comprehensive report will show your video’s detailed information in two different categories:
Reports: Lets you keep track of the videos sent, streamed, views, even last viewed date, max watch seconds, and max watch rates.
Activity: Lets you to keep track of your prospect’s activity across sent videos such as the videos sent, sales page views/opens, videos watched, and videos clicked; based on the percentage of the view, it accurately showcases the performance of your videos.
To track video analytics and activities:
Log-in to Zoho CRM using your credentials.
Click Leads/Contacts from the top bar > select respective lead/contact.
Navigate to the Reports icon at the top right.
Now, click on the Reports tab to see the total count of your prospect’s activity towards the videos.
Video Name - The name of the video.
Loads - The number of times the video was opened.
Views - The number of times the video was viewed.
Last Viewed Date - The last viewed date of the video.
Max Watch Seconds - The maximum watch seconds of the video.
Max Watch Rate - The maximum watch rate of the video.
Click on the Activity tab to see the actions taken by your prospects with respect to the videos sent.
Email Opened - Prospects opens an email.
Video Watched with Percentage - The watch percentage of your video.
Sales Page Opened - Prospects opens a sales page.
Time Spent on Sales Page - The maximum time spent on the sales page by your prospect.
Sales Page related CTA clicks - Prospects clicks on any of the links inside the sales page.
To check out other topics related to this integration.