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Create and set up your sales page

A sales page is a landing page where your viewers watch a video. You can customize the page with your branding, add CTAs, add a calendar link to book more meetings, add pre-recorded videos like customer testimonials, product demos, add collateral documents, and convey your business value. All you have to do is customize the page according to your needs and choose a relevant page for the videos you record. Let's deliver a world-class experience together to your contacts.

To create a sales page:

  1. Click on the Library icon from the left navbar > Sales Pages

  1. You’ll have an option to search the sales pages using various ways:

    1. Filter by - By default, it displays the My Sales Pages category. You can also opt for All Sales Pages or Shared Sales Pages.

    2. Sort by - By default, it displays the Recent category. You can also opt for Name.

    3. Tags - Click on the text box and choose the tags based on your preference. The sales pages will get listed accordingly.

    4. Search - Enter the name of the sales page and press Enter; Click Clear to clear the content inside the box.

  1. Then, click on the Create New button at the top right corner. 

  1. The Custom Themed Templates are get listed by default.

  1. Click the Hippo Video Templates tab > All Templates section, you can see all the templates that exist in each category.

Note: Each category has a See All link at the top right corner, where you can see all of the templates within that category.
  1. If you want to change the category, click on the various templates, such as ProspectingDeal ProgressionFollow UpClosureAccount ManagementMarketingGreetings, and Others. Here for example, the Prospecting sales page template is shown.

  1. Hover the mouse over the template you wish to use.

  2. You can either Preview your template or directly use the Create Page option.

  1. Click Create Page.

  1. All the elements that are available on the preview page are customizable. Here, you can edit the title, format text, insert an image, change the background color, add primary video, insert merge fields, and add a carousel.

To name the sale page:

  1. Click on the Edit   icon at the top left.

  1. Name your sales page and click anywhere on the sales page. The name gets saved automatically as shown in the below example.

To add a logo:

  1. Click the Add Logo button.

  1. Select the image from local, g-drive, or library images, and then click the Import button.

Note: The recommended logo dimension is 280x80 pixels. However, depending on the device, this may or may not work.
  1. You’ll notice that the logo has been added.

To format the text inside the text areas:

  1. Click on any text areas to format the text like font, size, font face, insert merge fields (contacts, users, and videos), etc.

  1. The Insert Merge Field drop-down menu at the top of the screen has three tabs, Contacts, Users, and Videos. It helps insert the following fields,
    Contacts - includes your end-users details such as first name, last name, email, company name, video URL, country, city, phone number, etc.

    Users - includes your organization user’s details such as first name, last name, email, company name, country, video URL, twitter link, etc.

Note: Merge fields under the users’ tab will fetch details from the Profile Settings (based on your update).

  Videos - include your video heading and the sales/landing page description.

Note: If you select the “${Video.Description} and ${Video. Title}” merge fields, the description, and title details fetch from the video preview page.

To delete the section:

  1. If you want to delete the text box, you can click the Delete icon from the top right corner of the box.

To change the background color/image of the container:

  1. In the sales page template, you’ll have two containers, i.e., top and bottom. You can change the container's background color and background image and manage their transparency.

  2. Click on the container upon which you’ll find the options to change the background.

Note: The recommended background image dimension for the entire page is 1800*1600 (or) 1980*1840’ pixels, and for a section of the page is ‘1200*400 (or) 1980*660’ pixels. However, depending on the device, this may or may not work.
  1. Now, click on the Background Image and select the image from local or library images or Background Color, and set Transparency. Here, for example, the background image is selected for the container.

  2. You’ll find the options to view the image name, set image position as a stretch or fit, image opacity, and transparency.

  1. Now, click on the bottom container and select Background Color for the container.

  2. Once you’ve done, click Set.

To add primary video:

  1. Click on the Add Primary Video.

  1. Select the video from the library or local. If you are choosing from the library, then select the folder, search the video by tags, search the video by names, or you can even create a new video and click the Proceed button. 

  1. The selected video will be imported. 

  2. You can also resize the primary video. Click on the video, navigate to the top of the screen & drag the horizontal bar near the Scale to increase/decrease the video size; You can change the video anytime by clicking on the Change Primary Video button; You can even delete the primary video section.

To add/edit the buttons:

  1. Click the Add Button or existing buttons you want to change based on your preference.

  1. Select the options from the drop-down such as Link, Chat, Email, Call, Get Video Reply, Schedule a meeting, and Form.

Note: The options for each button will differ depending on the functionality; The URL is retrieved from your updated Profile Settings; When you create a new button, the Link option is automatically chosen.
  1. You’ll have an option to change the button name & color, font type, size, style & color.

To add any text/description:

  1. Place the cursor on top of the Enter your text here sentence and enter the title.

Note: No character limit for both text boxes.
  1. Click anywhere on the sales page, and the title gets saved automatically, as shown in the below example.

Note: If you wish to remove the title text box, click on the Delete icon in the top right corner of the text box, but you must undo your action if you want the text box to reappear.

To add a title inside the carousel: 

  1. Hover the mouse over the Text box and enter the title.

  1. Then, click anywhere on the sales page to save the title. You can also delete the text box if needed.

Note: No character limit for both text boxes.
  1. Click on Add Links, Videos, Images & Documents at the top of the screen or inside the carosuel, to add links, videos, images, and documents.

  1. You can now Import VideoDocument, Image, or Link from the library, local, or add via link. 

  2. Folder: The default folder is displayed; Tags: Allows to search the specific videos, images, or documents with tags; Search: Allows to search the specific videos, images, or documents with names. 

  3. Content Type: The Videos are displayed by default. You can choose the content type as Videos, Images, or Documents accordingly.

Note: The Green tick indicates selection; The selected videos, images, and documents get listed at the bottom of the pop; The videos, images, and documents selected from your local drive will automatically get saved inside the library.
  1. Click the Import button. The selected assets are imported to the carousel.

  1. You can also import the website, landing page, or link directly. Click on the Add Via Link, enter a valid website URL, and click the Verify Link button.

  1. The Title fetches automatically.

  2. The Thumbnail is set by default. You can also edit the thumbnail (optional) and upload it based on the preferred size.

  3. Click the Reset button to change the link or click the Add Link to proceed further. You’ll be able to see the thumbnail of the added link.

  1. Click on Import. The Sales page carousel contains all the imported videos, images, documents, and links (website snapshot).

Note: You’ll be notified with the total count of assets chosen (marked in the above screenshot).
  1. If you want to add or edit the media, click the Add/Edit Media button.

Note: The added assets, such as Video/Image/Document (PDF, DOC, CSV, etc) and Link (Add via link), will be tagged accordingly.
  1. If no thumbnail is provided for the selected asset, the system will automatically update with the default thumbnail, as shown in the example below.

  1. You have an option to edit the video name inside the carousel,

Step 1: Click on the Edit icon below the video thumbnail. 

Step 2: Modify the asset name and thumbnail. Click the Save button. 

Step 3: You’ll notice that the name is changed. 

  1. You can also delete the asset within the carousel. The Delete icon will appear by hovering over the thumbnail. Now, click on the icon upon which the asset will get deleted from the carousel.

  1. Once done, click on Save and Next at the bottom of the screen.

  1. You will be redirected to a page where you can name your page, visibility (set its privacy), add tags, thumbnail, and add a personalized ‘Fav Icon’.

Note: The recommended thumbnail dimension for the entire page is 320*180. However, depending on the device, this may or may not work.

To set access for the sales page:

  1. From the Visibility option: 

    1. Select the users or groups from the search field. The selected users or groups will have view access by default.

    2. Set access as Viewer/Editor for the selected users or groups.

    3. Select the Remove Access option to keep the page private if you prefer.

  1. To share the sales page with others in the organization, check the Share with everyone in the organization box. The Everyone in the Organization option will get listed below the Shared with box. You can select the access accordingly.

  1. Click on ‘Save and Next’.

  1. Your sales page is now ready to be shared.

To edit a sales page:

  1. Click on the Edit icon near the sales page. 

  1. It will redirect you to a Preview Page where you can edit. 

  2. All the elements that are available on the preview page are customizable. Here, you have an option to edit title, format text, and insert an image.

  3. Once you’ve done, click on Save and Next at the bottom right. The new changes will be saved.

  4. Click the View Report button, to track the sales analytics; Click the Set Accessicon, to modify the access; Click the Moreicon, to manage settings, set the sales page as default (set default), duplicate the sales page (clone) and delete the sales page.

To check out other topics related to sales pages.

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