Be it onboarding new customers or sending them new discounts, we rely on emails to communicate. Customers, on the other hand, receive hundreds of emails in their inboxes every day. Since most of these mailers sound like bots, they lack that personal connection between the sender and recipients.
If you’re not getting the desired response, it means your emails lack personalization. At Hippo Video, we make personalization very effective and easy.
To personalize your video thumbnail
Log-in to Hippo Video with your existing credentials.
Click on Library from the left navbar.
Click All Videos and then select the video you wish to personalize.
Now, click on the Personalize Video from the center pane.
Click on Personalize Video.
You can choose to add merge fields at any time, for any frame and you can also set the display time as per your requirements.
Once you’re done, click Save.
To launch an email campaign
Now you have your personalized video ready to hit the world.
In the Video Preview page, click on the Video Campaigns from the center pane and then click on Send Email.
Click on Add Contacts or Import Contacts.
Note: In the spreadsheet, you import, make sure you give the right title for each column in the top row for the merge fields to work.
Once you’ve added/imported your contacts, enter a subject line. To personalize your subject line, type ‘$’ and select an available merge field.
Then you can add your email content along with a video link (which is attached within).
Click Send to launch your email campaign.